“wHERE LEGENDS ARE MADE” CAMPAIGN
Thursday, August 8, 2019
11:30 AM – 1 PM
3101 Airport Blvd.
Linda Bonnin – Vice President for Strategic Communications, The University of Alabama
Whether you are a diehard Bama fan, bleed orange and blue or some shade in between, you must have seen the award-winning “Where Legends Are Made” campaign Linda and her team have put together. Join us on Thursday, August 8 to hear how the concept began, the process they went through and to grasp the level of cooperation needed to get buy-in University-wide.
Linda serves as chief communications and marketing officer at The University of Alabama and has been a member of the president’s senior leadership team at Alabama since 2015. She has 23 years in higher education and 20 years in leadership positions and has served as vice president at three universities – The University of Alabama, LSU and the University of Memphis.
She currently leads a team of 65 communications and marketing professionals in the areas of brand strategy, marketing, internal and external communications, media relations, broadcast production, web development, social media, design and production, photography and university ceremonies. Also serve on the board of directors of the American Advertising Federation in Tuscaloosa and the planning committee for the Tuscaloosa Bicentennial. Linda is the recipient of the 2019 Silver Medal Award from AAF Tuscaloosa for outstanding contributions to the advertising industry.
She is a transformative leader, experienced marketer and award-winning writer/editor/producer. Linda created the first integrated branding campaign in The University of Alabama’s history in 2016 – Where Legends Are Made.
MEETING RESERVATION POLICY
Online registration is available until the day of our monthly luncheon, or while space remains. The price to attend increases the Tuesday before the event.
Register by noon on Monday before the luncheon for best pricing: $25 for members, $30 for guests and $20 for students. The registration cost for everyone registering after 12 p.m. on Monday (online and onsite) is $30.
Remember, those who make a reservation but do not attend or cancel by email 48 hours in advance will be invoiced. Refunds/transfers will not be issued.
PRCA Happy Hour
Sponsored by: Oyster Shell Strategies
Wednesday, September 11, 2019
Half Shell Oyster House
3654 Airport Blvd. Ste. F, Mobile, AL
Join the Public Relations Council of Alabama Mobile Chapter for Happy Hour! We’ll be at the Half Shell Oyster House in Mobile, September 11 from 4 to 6 p.m.
This is a great chance to meet others in the public relations field and build those connections.
Thank you to Oyster Shell Strategy for sponsoring!
August 8 – August Luncheon – Linda Bonnin, UA “Where Legends Are Made” Campaign
September 26 – September Luncheon – “Successful Rule Breakers”
September 29 – October 2 – SPRF Conference in Orange Beach, AL
October 24 – October Luncheon – Chris Kalifeh
November 12 – Joint Luncheon with AdFed – Erica Green, Sr. Director/Global Creative Director, Barbie + Dolls Marketing Communications, Mattel
December – Holiday Party