Involvement, membership, success

by Shellie Teague

I’m going to cut right to the chase: Toolkit was a huge success this year! With record-breaking attendance (including many new faces) and new sponsors, we raised over $4,700. Can you believe it?!

A major reason for our success is our strong membership base. Our members support the promotion of public relations through practice and action. Word of our outstanding organization has spread, as we had the most guests attend this year than ever before.

Another reason for PRCA Mobile’s success? Membership involvement and feedback. We received an overwhelming 86 survey responses at Toolkit with great reviews and feedback for improvement. This feedback will help the board with programming and speaker topics through next year.

Many attendees agreed on a favorite part of Toolkit: the relaxed Q&A sessions with each speaker. The open Q&A allowed each attendee to get a specific, personalized takeaway from the five different topics.

If you forgot about a specific takeaway (or need a refresher), don’t forget to view the speaker slides available in our PRCA Members Only Facebook Group.

Your attendance and support was instrumental in creating a successful and profitable Toolkit. It’s never too early to start planning, so go ahead and mark those calendars for Friday, June 22, 2018!