Each year, the PRCA Mobile Chapter plans events that allow local college students to connect with Public Relations professionals. Below are some of the exciting programs we have planned for students this coming school year.

The Bettie C. Hudgens Memorial Student Award 

The Mobile Chapter of the Public Relations Council of Alabama is seeking applicants for the Bettie Hudgens Memorial Student Award. The student who receives this award will embody Bettie’s spirit and tenacity. Bettie Hudgens was a valued public relations practitioner who made enormous contributions to this great profession. For more than 30 years, she was a teacher, adviser and practitioner. Hudgens was the driving force behind expanding the interaction between Spring Hill College students and professionals, building a bridge to higher education and caring about the future of the field of public relations.

The award includes $500 and free admission to PRCA Mobile’s annual Toolkit Workshop on Friday, June 28, 2019. Materials submitted after Monday, April 1, 2019 will not be considered.


▪ Student must be enrolled full-time at Spring Hill College, the University of Mobile or the University of South Alabama

▪ Student must be an active member of the student organization on his/her campus or PRCA Mobile

▪ Student must have completed 60 or more course hours and be classified as a junior or senior majoring in public relations or a related course of study, including all communication disciplines; graduate students in these disciplines may also be considered for the award

▪Student must have an overall GPA of 3.0 on a 4.0 scale. In coursework designated for the student’s major, a GPA of 3.0 on 4.0 scale must be attained.

A letter of reference from the student chapter’s faculty adviser must state both GPAs and student classification to verify student’s eligibility.

For more information, PRCAScholarshipGuidelines2019.

Elevate Mentorship Program – October 2018 to March 2019

PRCA Mobile, the American Institute of Graphic Arts Mobile Chapter and the American Advertising Federation – Mobile Bay, have created a robust mentorship program called Elevate. This a six-month structured mentorship experience for junior and senior-level students as well as recent graduates (1-2 years post-graduation) who seek to work in the fields of design, advertising and communications/public relations. One Monday each month, the mentees and their mentors will gather to go over a variety of topics including resume and portfolio building, confidence, interview skills and more. Students can apply for Elevate here.