Who can get their APR?

Who should get their accreditation in public relations (APR)? That’s an easy question to answer – everyone in public relations!

You’ve all heard it’s not an easy process, and I can attest that it is not. But nothing worth having is easy, and showing how your hard work paid off to others is a great compliment. Putting those letters behind your name and representing your industry in a professional way is invigorating. But that’s not the only reason to achieve this goal. At least it wasn’t completely for me.

Learning about the process was eye-opening. I knew how to do public relations work, but the why was always by someone else, and I followed. I have had great mentors and PR professionals to help guide me along so I knew what I was doing for the Chamber and Mobile was the right thing to do.

Once I started my path towards accreditation however, I realized there is much more to public relations than being reactive and taking care of the “now.” Being proactive and prepared for any situation, and making things happen for a reason was far more satisfying.

One of my favorite quotes is from Peyton Manning who said, “Pressure is what you feel when you are not prepared.” The APR process helps you become better prepared.

Are you interested in becoming accredited? There is a procedure to follow: work or teach public relations and have at least five years’ experience in public relations. Oh, and be a member of the Public Relations Council of Alabama.

I am hosting a monthly study group to help practitioners interested in sitting for the APR exam. Join us and go through the process or simply learn more about the profession we all love. I am always glad to help.

Ashley Horn, APR
Mobile Area Chamber of Commerce