The Public Relations Council of Alabama is committed to PROMOTING professional and ethical practice, DEVELOPING the potential of current and future practitioners, BUILDING a community of professionals, and ADVOCATING for the profession through effective member action and volunteer leadership.
Monthly luncheons, professional workshops, annual conferences and social events give members many opportunities to share and grow.
At our annual state conference, PRCA recognizes our members’ best work with Medallion Awards. The regional Southern Public Relations Federation also honors members with Lantern Awards.
All members of PRCA have agreed to abide by a Code of Ethics and do their part to uphold and further the state of the public relations profession. Go to the SPRF web site to review the Code of Ethics.
Once meeting the Universal Accreditation Board’s criteria, PRCA members can take the nationally recognized Accreditation Examination. Learn more about the many benefits of earning Accreditation at www.praccreditation.org. Accredited members may use the designation “APR” after their names.