This webinar explores the relationship between companies with strong brands and core values, and their ability to bounce back more quickly after a crisis. When coupled with a strong crisis communications plan, strong brands and core values help organizations retain their reputation and suffer fewer losses during a crisis, including financial loss.
The speakers will share examples of national and international companies and nonprofits who have weathered the worst but survived because of the strong core values and mission. They will share a framework that can be applied to any organization looking to mitigate risk. The audience will walk away with a better understanding of the impact of how having a well-defined brand is a necessity in risk management. The audience also will leave with a list of best practices in strategies and tactics for an organization to survive a crisis.
Wednesday, August 26, 5 p.m.
Luncheons are the 4th Thursday of the month (with some exceptions)
*Speakers are subject to change